Yoga teacher Helen Russell-Clark prepares for last year’s Lululemon Sweatlife Festival. (Nicky J Sims/Getty Images)
At some point in the future, the threat of COVID-19 will begin to fade. When that will be is still anybody’s guess. But whenever that wonderful day arrives, it seems safe to assume that post-pandemic life is going to look a little different.
An example: For many, the idea of crowding into a tightly packed gym to lift weights, do yoga or take a spin class with a bunch of other sweaty, panting people might not hold the same appeal it used to.
It’s only a hypothesis. But if a $500 million deal lined up this week is any indication, it’s one that an athletic apparel icon is taking very seriously.